The havoc created by Covid 19 has made many people move towards becoming vegetarian. Food tech has gained significance as a vital piece of resilience tech. Along with fellow industry leaders from McPherson Strategies, Freight Farms, IBM, and Soft Robotics, Impossible Foods is creating waves with its vegan foods.
"Food is the ultimate technology: digestible tech," says Rachel Konrad, chief communications officer at Impossible Foods, the creator of fully plant-based meat and dairy products that aim to give consumers the taste and benefits of meat and dairy with a much smaller environmental footprint. "It is the marriage of science and nature, and that is what technology is all about."
Consumers are, now more than ever, invested in having a clear understanding of what they eat, and Impossible Foods offers consumers full transparency of the ingredients. Their Impossible Burger 2.0 has already captivated the attention of many foodies, they recently launched a plant-based pork replacement called Impossible Pork.
Impossible Foods aim to give consumers the taste and benefits of meat and dairy with a much smaller environmental footprint, is redefining the notion of technology.
