How has COVID 19 affected the pace in your company including your production line?
COVID 19 pandemic is a disaster for all of us and wish it doesn’t reappear in future. On the positive side for us it was opportunity to increase our market share because due to lock down the namkeens were not supplied by big manufacturer sitting outside Mumbai and other states. We have increased our production by 25% during lock down however there were many challenges for raw materials and man power but we managed to overcome such challenges.
How do you rate Munchin Foods brand?
I would rate it 9 out of 10. It’s just a 2 year old unit. Infact in 2018 we got an opportunity to acquire a sick manufacturing unit of namkeen in Mumbai. I started revamping the whole unit and set the new process in terms of production, logistics, man power etc. Within a span of 2 years our business has grown four times. One of the major reasons for Munchin foods success is that we are known for our hygiene, quality and timely delivery. At Munchin foods we also keep on developing new products and have nearly 10 varients.
Can you highlight on the variety of your products and which are the most popular products?
We have so many premium products , from that our popular products are Sezwan Roll, Chinese Samosa, Special Mix, Phulwadi, Rangila Mix , Badam Farali , Salted Potato Wafers, Pancham Farali Noodle Mix and much more.
Many namkeen vendors have started home-delivery for customers through online booking. What’s the scene at Munchin Foods?
True, many vendors have started home delivery for customer through online but they are mainly targeting society complex and nearby area. We are manufacturer so we are keener towards bulk sales to direct shops or to distributors and the same is feasible to us from logistic point of view.
With such tasty products are you looking at the export market?
Yes we are very much interested in export market. Our Indian brothers and sisters are spread world over and are always in search of Indian tasty namkeens in their resident’s country. We are in process of getting required certification for exports and very soon we will place ourselves in many parts of the world – mainly UAE, Europe and USA.
What are the challenges that you will face in next six months and marketing strategies to overcome them?
Next six months will see many India festivals and that period is very critical for us. However, looking at COVID situation it looks very challenging. In present situation survival is a key and hence we will stick to our basics like providing timely service to customers, focusing on collection part, proposing extra incentives to sales team for specific targets.